The whole story in six pictures
If you only look at one thing on this page, look at this.
1 · The ride
The economy swings between booms, when prices climb, and slumps, when shops close and jobs disappear.
2 · The dial
A country’s central bank tries to smooth the ride by making borrowing cheaper or more expensive.
3 · The 1970s
The old rulebook for setting the dial was built on patterns in past numbers. In the 1970s those patterns broke.
4 · Hall, 1978
Robert Hall showed that people change what they spend when news changes how they see their future.
5 · Woodford, 2003
Michael Woodford built the model with shops that fix their prices for months, so they look ahead when they set them.
6 · Steering with words
So a central bank steers with clear, believable promises as well as with the dial.